The interactive installation “Soft Staycation (Gaze Track Edit)” is a synthesis of technology and visual arts very characteristic of Keller’s work. It employs the so-called “gaze tracking” technology often utilised in consumer studies, which follows the movement of the subject’s eyes.
To assist him in the project, Keller recruited a group of jobless expats, showing them a 30-minute compilation of ads produced by tourism boards from various countries, which the artist found online. The results of test are displayed on a LED curtain, a light-sensitive projection surface used in interactive commercials and stage shows. Keller’s installation is therefore a projection in two senses of the word: a projection of an image and a projection of the consumer-spectators’ glimmering fantasies and desires.